There are some celebrities who are irreversibly linked to a particular brand in the minds of consumers – and for the brands that they’re involved with, so long as the celebrity stays squeaky clean, that’s a great thing. So which are the best celebrity brand partnerships, and why do they work so well? We’ve looked […]
Category: Music Marketing
Yannis Philippakis slams Spotify for paying an ‘insulting pittance’ to artists
Foals front-man Yannis Philippakis has become the latest in a growing list of high profile musicians to criticise the business model of music streaming powerhouse Spotify. Talking to Channel 4 news ahead of tomorrow nights Mercury Prize ceremony – for which Foals’ Holy Fire is nominated – Philippakis slammed Spotify for what he described as […]
Designing your home recording studio : Essentials to consider
If you love making music, a home recording studio is a great ambition to have. It has endless possibilities for recording your own performances, playing with a band, or just jamming with your mates. What a wonderful way to invest your time as well as your money, and the best news is that it’s possible […]
Were The YouTube Music Awards a success?
Last night was the inaugural YouTube Music Awards, or YTMAs as they so desperately want people to refer to them as, and despite YouTube being the premier music consumption site in the world the interest in the awards didn’t seem to be that great. The run-up to the awards ceremony was over-shadowed by the likes […]
Gig Photography – A Few Tips
I love photography and I spend a huge chunk of my life either practicing or appreciating the art, but when I’m at a gig I leave the camera at home and I think you should too. That suggestion doesn’t come without qualification but my general point is simple, taking your camera to a busy gig […]
The Real Dangers of ‘Music Discovery’
After quietly taking over music discovery engine We Are Hunted earlier this year, Twitter are readying a new music service which is expected to better integrate Soundcloud and iTunes to its platform. The power of such a service is obvious, as explained by the We Are Hunted founders when they announced the deal: There’s no […]
How long have CD’s got left?
Everywhere you look you see signs that the music industry has moved well beyond the humble CD. These days it seems music consumption and sales are all about downloads and streaming – with new streaming platforms from big hitters like Apple, Twitter and Google expected to join established players like Spotify in killing CDs completely. […]
Scarlett Johansson, Tori Kelly and Bono gamble big for superstardom in ‘Sing 2’
Scarlett Johansson, Tori Kelly and Bono gamble big for superstardom in ‘Sing 2’ In a sequel to the 2016 hit animated film, koala-bear mogul Buster Moon and his talented troupe try to land a dream booking, by promising to enlist a reclusive superstar. Read more on NPR
Sound quality that covers all my needs
I find myself increasingly reliant on headphones these days for listening to music. It used to be the norm for me to enjoy music at home, but as my days get busier I find I have less time to actually sit, relax and stick on an album. Instead, I’m more likely to be listening to […]
Booking A Tribute Act For Corporate Parties
My office has a tradition in having themed summer parties. As last year’s general theme was sports, this year we decided to spice it up. Being a democratic organisation and all, themes were suggested and votes were cast as to see what everybody would like to do. Democracy prevailed and the theme was sorted out: […]