The build up to this year’s BRIT Awards was all about how shit it would be – thanks mostly to last years particularly insipid ceremony – but it turned out to be just about on the right side of acceptable. It wasn’t what I would class as entertaining – nothing with James Corden presenting could ever be classed as ‘entertaining’ – but it wasn’t mind-numbingly dull, so it was a bit of an improvement.
Part of the reason for the BRIT Awards becoming increasingly dull over the past few years has been the organisers’ insistence to get One Direction there – even making up awards (Global Success Award!?!?) especially for the boy band to make sure that huge audience of teenage girls are not only watching the awards ceremony, but Tweeting about it too. Read more about BRITs 2014 – the social media stats are in …