With her Matangi album just around the corner, MIA’s special brand of viral marketing stepped up a gear this weekend with the ‘leak’ of previously unheard track ‘Doobie’.
‘Doobie’ was recorded during MIA’s ‘Bad Girls’ recording session with producer Danja last year – and it was he that leaked the track online. Listen to it below and let me know what you think:
‘Doobie’ starts around the 2:34 mark:
No word yet on whether ‘Doobie’ will be on Matangi, or if it’s just viral marketing cannon fodder – I’m sure we’ll find out soon though…