As you may or may not know, Lana Del Rey has been spending the past six months or so selling out cashing in on her new found mega-fame with some lucrative tie-ins with brands desperate for a bit of her artsy classic Americana image. It’s all about the synergy apparently.
So, in the same synergistic vein as her ‘Blue Velvet’ video for clothing brand H+M comes this video for Born To Die bonus track ‘Burning Desire’ – which is to help promote Jaguar’s new F-Type car. To be fair though, the product placement isn’t as jarring as Jaguar would probably have liked, so it actually plays out as a decent Lana video. Still leaves a slightly nasty taste in the mouth though – see what you think….
