The media circus that is Arcade Fire’s publicity campaign for new album Reflektor has been leading us up to a 9pm reveal of the albums lead single and title track. But with the internet always doing its best to derail well-thought out music PR stunts, the Canadian band have decided enough is enough and have unveiled a very cool interactive video for the single.
The video was directed by Vincent Morisset and, if you hook your webcam up to it, you can star in part of it! Cool eh?
To watch the video, go to the dedicated site here: www.justareflektor.com.