The media circus that is Arcade Fire’s publicity campaign for new album Reflektor has been leading us up to a 9pm reveal of the albums lead single and title track. But with the internet always doing its best to derail well-thought out music PR stunts, the Canadian band have decided enough is enough and have unveiled a very cool interactive video for the single.
The video was directed by Vincent Morisset and, if you hook your webcam up to it, you can star in part of it! Cool eh?
To watch the video, go to the dedicated site here: www.justareflektor.com.
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With their new album now only a matter of weeks away, Arcade Fire have started to ramp up the buzz in their own idiosyncratic way. For a band who announced their album via graffiti and released a fully interactive video for lead single 'Reflektor', a simple appearance on Saturday Night…
Yesterday felt like playing a game of cat-and-mouse with Arcade Fire. No sooner had a new radio rip of new Reflektor track 'Afterlife' popped up on Soundcloud (after its premiere on Zane Lowe's Radio 1 show) it was getting taken down again. After embedding three new versions that quickly got…
Arcade Fire aren't doing anything by halves as they continue to push new album Reflektor down our throats, and have today revealed another video for album track 'Afterlife'. To be fair though, the new video is pretty impressive. Directed by Emily Kai Bock it's a stylish and powerful exploration of…
