I’m not sure if Justin Timberlake’s ‘Like I Love You’ needed to be made once, never mind twice, but here is Ed Sheeran back with his first cut from his x-cum-multiply album.
Pharrell’s production is all over this record and proves that even Williams isn’t always able to make his sound different over the years. It’s certainly a departure for Sheeran and the rap-delivery works for him, but it’s a messy, inconsistent number without that killer element that will win people over.
He was better without the bells and whistles brought in by a super-producer and it doesn’t quite feel like the Ed Sheeran we know, and I think this will prove divisive to his fans.
If you discount everything you have heard from Sheeran previously you’ll enjoy this and it certainly will grow on you.