If there is one artist that proves you can be much more interesting once you’ve escaped the reality show bandwagon it’s Matt Cardle, who has succeeded in releasing a series of singles and albums that are far better than anything we’ve ever had from reality winners.
This third cut from his latest ‘Porcelain’ album feels more like a lead single than a third one. With an instantly catchy chorus and post-chorus, a singable feel and a spot-on choral effect during the verses, this is the poppiest, most listenable song in ages and I hope it does loads for him.
Throwing in a clap-along breakdown, a genuine feeling of progression from the slow, ethereal opening to the ballsy conclusion, and a one-more-go addictive vibe, this is the next step-up on Cardle’s career and deserves to be a success for him. And he co-wrote it too.
(8/10)
Buy: Hit My Heart
